Social Media Press Release Blown Away in Hail of Bullets
Blogs and other social media enable two-way conversation, but most press releases - even many of ones that use the social media format - are essays, not interviews; broadcasts , not conversations;...
View ArticleComparison Shopping and the Pursuit of Trust
Consumers begin the purchase process with search, but it rarely ends there. Search marketing plays a pivotal role in ensuring good service throughout the Consumer Comparison Cycle.
View ArticleABC, CBS, NBC Block Web Content From Google TV
The truth is that users are skipping the broadcasts anyway. Google is in talks with ABC, CBS, and NBC, trying to unblock access to the shows on their websites, content that is available on any other...
View ArticleYouTube will Move Right Along as Though Nothing had Happened
Yep, what started as a site for bedroom vloggers and viral videos has evolved into a global platform that supports HD and 3D, broadcasts entire sports seasons live to 200+ countries. What impact will...
View ArticleAd Networks, Content Networks, and the Economy of Syndicated Video
Grab Networks' proposition to brand advertisers using video: why focus solely on video portals when video is being embedded and watched all over the web?
View ArticleGoogle Gathering Egyptian Protest Videos At CitizenTube
Streaming live coverage of Al Jazeera's broadcasts about the unfolding events, on both their Arabic and English YouTube channels. YouTube has been flooded with videos from the Egyptian protests and is...
View ArticleYouTube Negotiating to Stream Live NBA, NHL Games
Last September, Google's YouTube property started streaming live broadcasts . Other sources report that NHL officials deny talking about any live broadcasts on YouTube and that Google is only...
View ArticleYouTube Goes Live! Live streaming starts 7pm
Live broadcasts now have their own destination page called at: http://www.youtube.com/live Did you know that YouTube generates over 2 billion views per day? That means that the video sharing site, that...
View ArticleGoogle Promotes Republican Primary Candidates Debate
Fox News and Google are hosting the September 22 Republican Presidential Primary Candidates Debate. To promote their YouTube live streaming of the event, Google has added a link to the bottom of their...
View ArticleGoogle+ Hangouts Gets Mobile, Broadcasts & More New Features
Google+ Hangouts is getting new features, including the option to video chat from your mobile phone, make a public hangout into a broadcast, name a hangout, share a screen, do a group doodle, create...
View Article85.3% of the U.S. Internet Audience Viewed Online Videos in September 2011
ComScore Video Metrix data shows that 182 million U.S. Internet users watched 39.8 billion videos that month. This means 85.3 percent of the U.S. Internet audience watched online video content in...
View ArticleGoogle Sets Up WiFi Opt-Out Option: Is It Enough?
In response to complaints from the European Union, Google now allows any router to be instantly opted out of the location-based tracking of access point. The router can pretty easily be opted out by...
View ArticleMost People Rely on Search Engines to Find Local Businesses [Study]
PEWInternet recently conducted a survey in which 1087 adults (age 18 and older) were interviewed in both English and Spanish about their habits when searching for local businesses and restaurants. They...
View ArticleOptimizing News for Searchers, Search Engines & News Publishers
News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and news sites, but how people search on these different sites and what...
View ArticleGoogle Hangouts On Air Live Broadcasting Ability Coming to All Google+ Users
Google+ is in the process of a site-wide rollout of Hangouts On Air, allowing all social network users to broadcast live. Videos are automatically recorded and uploaded to YouTube and the creator’s...
View ArticleThe 2012 Socialympics
Rules and regulations about the use of content surrounding the 2012 Summer Olympics in London must comply with some pretty strict rules, which include tweets and Facebook posts. With so many...
View ArticleSEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY
Earlier this month, we ran a survey of SEW readers in conjunction with Conductor. The aim was to get a sense of what challenges the industry is facing and find out whether search marketers are enjoying...
View Article5 Steps to Calculate Social Media ROI Using Google Analytics
Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here’s how Google Analytics Social Reports can help...
View ArticleEmail Autoresponder Bridge Building: The Art of Following Up
If you don’t set up your website to capture your visitors’ contact information and follow up with them over time, you’re missing the lion’s share of leads and sales. Here’s how to construct and fill an...
View ArticleSES New York Keynote Speaker Says Internet is TV’s Best Friend
According to Mike Proulx, the Internet has become TV’s best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can reach and engage audiences by connecting TV to the...
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